Liam Cox Explains Why Talking and Listening Matter in Stakeholder Engagement

 

In any business, success isn’t just about numbers, products, or strategies — it’s also about people. Liam Cox believes that real progress happens when we take time to talk and listen. These two simple actions — often overlooked — are the heart of strong stakeholder relationships. Why Stakeholder Engagement Matters

Stakeholders are anyone connected to your business — employees, customers, investors, or partners. Keeping them informed, involved, and heard is what it means to engage them. According to Liam, when people feel included, they’re more likely to support your goals and work with you — not against you. Here’s why it’s important:

  • It builds trust and shows people you care.

  • It helps avoid conflicts by clearing up confusion early.

  • It leads to better teamwork and cooperation.

  • It keeps everyone on the same page.

  • People feel like their voice matters.

Talking: Share Honestly and Clearly

Talking isn’t just about giving updates. Liam says it’s about being open, honest, and clear. When leaders talk in a way people understand, it creates connection and shows transparency. It’s also a way to share the bigger picture — the “why” behind decisions.

Keep in mind:

  • Use simple, human words, not corporate jargon.

  • Talk with people, not at them.

  • Explain the reasons behind actions and plans.

  • Be open to questions and feedback.

Listening: Understand What Others Really Think

Perhaps even more crucial than speaking is listening. Liam reminds us that when we truly listen, people feel respected and valued. Understanding thoughts, feelings, and worries is just as important as simply hearing what is being said. Why listening matters:

  • It shows people you respect their views.

  • You learn things you may have missed or misunderstood.

  • It helps build better decisions based on real feedback.

  • It creates a feeling of safety and trust.

Finding the Right Balance

Good communication means knowing when to talk and when to listen. Liam says it’s all about balance. If you only talk, you might seem pushy. If you only listen and never respond, people might think you don’t care. Try this:

  • Start the conversation, then pause and listen.

  • Respond to what you’ve heard with real answers.

  • Use different ways to connect — calls, chats, emails, or check-ins.

  • Follow up so people know you're paying attention.

  • Be kind, honest, and real — people respond to that.

Final Thought

Liam Cox reminds us that sometimes, the most powerful things in business are also the simplest — like having a real conversation. When we take time to talk honestly and truly listen, we show people they matter. And that’s what builds trust and stronger relationships.

It’s not about fancy words or perfect plans — it’s about being present, open, and human. That’s how teams grow, problems get solved, and everyone moves forward together.

Like Liam says, “When we talk, we share. When we listen, we grow. And when we do both — we move forward together.”

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